That displaces surrounding distractions so you have less to compete with. If your video is in a horizontal format on Facebook, there’s something above you and something below you in the feed that can pull people away.īut if a video is in a vertical format, it takes up more space. The orientation of a video can potentially enhance its earning potential. Video Editing Tips for Moving Your YouTube Content to Facebook Play with Aspect Ratio on Facebookįacebook is a platform that offers significant revenue opportunities. We’ve outlined some of the best video editing tips you can use as you think about moving to new platforms. Facebook users use the platform for a host of reasons, from catching up with high school friends, to discovering new groups, memes, and more.Īfter that, it all comes down to production. Meanwhile, a Facebook viewer is more likely distracted. The most important thing to help guide creators in understanding how to better optimize their content is the principle that viewers have different expectations on different platforms.Ī good rule of thumb is to expect that YouTube viewers are focused, strapped in, and ready to watch. Those that do sometimes miss out on delivering the right content to new audiences entirely. (Note: expect the audiences on each platform to differ).īecause of that, many creators find themselves unable to properly publish their videos on new platforms. Taking an existing 20-minute YouTube video and putting it on Facebook or TikTok is complicated: There’s a lot of behind-the-scenes work involved that ranges from time-consuming YouTube video editing (you have to cut those videos down) to understanding how to optimize for entirely new audiences. Whether you’re a first-time creator with a modest following, or a seasoned YouTuber with a dedicated-and engaged-audience, the production hurdles you face when it comes to distributing your content across other platforms are likely similar.
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